Learn UA Creative in 5 minutes.

Let's Make it Easier

User Acquisition (UA) Creative is a crucial aspect of digital marketing, but it can be complex to understand. Let's break it down in a simple, engaging way!

The Theater Analogy

Imagine you're the director of an artists' crew. Your troupe includes dancers, actors, singers - all kinds of performers. Your job? To arrange captivating shows on various stages. These performances are free to watch, but your ultimate goal is to entice the audience to buy tickets for future shows and become loyal patrons.

In this analogy:

• Your artists represent different types of ads

• The theater is the product you're promoting

• You are the UA creative designer, orchestrating all advertising creatives

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Types of UA Creatives: Your Artist Roster

Before you start planning your shows, you need to know what kinds of performers (ad types) you can work with.

Here’s a brief overview of the main types:

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Know Your Stage: Types of Ad Placements

Now that you have your performers, where will they showcase their talents? In UA, your "stages" are various ad placements.

The key is this: as UA creatives, we're often like pop-up performers. We're not putting on polished shows with heavily invested spotlights like the branding team. We don't have established theaters with loyal audiences; instead, we pop up into audiences' eyes and we need to captivate passersby within a glance. （To understand more about the difference between branding and UA, please click here. ）

We improve our next show by observing feedback from the last round of performing. In UA language, we are data-driven.

Checklist for Your "Stages" (Ad Placements):

How to know your audience better?

As designers, we need to maintain a keen sensitivity to online trends and amplify the product's strengths with designs.

As UA designers, in addition to having strong professional skills, we also need to understand the basic UA logic and learn how to use data to build our design framework. We should be in close collaboration with the UA team at all times.

Here are some extra UA knowledge for designers:

• UA specialists will plan the campaigns based on different goals. There are mainly three types of UA goals:

  • Focusing on increasing installations

  • Driving a specific user action

  • Attracting high-value users

These involve some UA knowledge that I will dive deeper into in future articles for creatives. For now, it's enough to know these three types.

• As the product develops and data is accumulated, we'll gain more insights and experience.

  Accordingly, the mindset of UA creatives also needs to be actively adjusted. For each stage of the product lifecycle, the UA creative production should have the following mindsets:

Conclusion

In conclusion, we've covered the basics of ad types, ad placements, and tips of understanding your audience. This knowledge forms a solid foundation for UA creative beginners.

As you continue your journey in UA, remember that each "stage" offers a new opportunity to captivate and convert your audience. Keep experimenting, learning, and refining your craft!

Thanks for reading!